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Fine-tune Your Facebook Following Through Smart Contact
Over a billion people appear on Facebook everyday to do everything from checking in with friends and family to seeing what’s new at their local hospital. Sure, they show up on your page and maybe...
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3 Quick Ways to Boost Your Hospital’s Social Media Strategy
As you can see from its growing popularity, social media is not a passing fad. It’s the real deal and can be a very powerful marketing tool – especially in healthcare. Social media is a long-term bet,...
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Event Marketing: Interactive Ways to Boost Attendance
In the past, a healthcare facility would promote events with a flyer on a bulletin board, word of mouth and maybe a local newspaper ad. Basically, you’d hope one of these things would stick and people...
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Are Your Social Media Posts Optimized?
When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of...
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The Keys to a Successful Facebook Ad Campaign
When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). This data can become some very...
View ArticleFacebook Groups: A Unique Way to Market Your Healthcare Facility
Although many businesses – including ones in healthcare and medicine – turn to their Facebook pages to promote their practices, getting noticed organically these days can be challenging. With...
View ArticleCarousel: Your New Weapon in Facebook Marketing
While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially on Facebook, the world’s biggest...
View ArticleUsing Social Media to Promote Your Events
Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for ways to get the public...
View ArticleThe Secrets to Expanding Your Organic Reach on Facebook
Does your healthcare facility have over 20,000 fans, but your posts only reach about 23 of them? If the answer is yes, you aren’t alone. With Facebook’s new algorithm, organic reach has definitely...
View ArticleWhy Hospitals Need Social Remarketing
Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites. Even if...
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