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LinkedIn Proves It’s Not the Weakest Social Media Link
Facebook and Twitter and LinkedIn, oh my! LinkedIn might have taken a little longer to popularize than Facebook and Twitter, but it has proven successful in the professional realm. According to a...
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Need a Kidney? Visit Facebook!
Social media has gotten so powerful that people are using it to save lives. A man in Seattle, Washington, set up a Facebook page, looking for a kidney donor. A few weeks later, a complete stranger who...
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Social Media Will Study Emotional Distress
Every day, we share so much data about our lives on Facebook and other social networks. It shouldn’t be a surprise to consider that people who suffer from emotional distress might also use the networks...
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How Facebook’s Graph Search Can Influence Healthcare
Facebook will be unveiling its new Graph Search in the coming weeks and months to all users. This new search tool will allow users to look up anything another user shared with them on Facebook, and...
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How to Use Instagram Video in Healthcare
You may have heard that the popular photo sharing application Instagram has announced new video-sharing capabilities. Similar to Twitter’s Vine application, Instagram video offers plenty of...
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New Study Mimics the Effects of Alzheimer’s Disease to Increase Public Awareness
Today, more than 5 million Americans live with Alzheimer’s disease, making it the sixth leading cause of death in the country. No doubt, Alzheimer’s is a huge deal for the people it touches. This...
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Top Tips to Boost Facebook Engagement
For a hospital, Facebook is a great social medium to connect with current and potential patients. It provides a platform to inspire people, entertain people, and promote the benefits of your facility....
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Ways to Make Your Images Work for You
Images are key to achieving social media success – and that includes the world of healthcare. Graphic elements create conversation, inspire engagement and hopefully culminate in the addition of new...
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New Ways to Incorporate Video into Your Healthcare Marketing Campaign
Video is hugely important these days. It is probably the fasting growing tool when it comes to online marketing. YouTube, Instagram and Vimeo are just three examples of the robust variety of social...
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Social Media Optimization for Mobile Devices: What Healthcare Marketers Need...
Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while...
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Attracting New Patients With Facebook’s New Local Awareness Ads
Digital methods of marketing are changing the way we communicate with potential customers, resulting in innovative new ways of locating and retaining them. In the past, if you were a drug store or an...
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Make Your Hospital’s Facebook Page a Content Generator
It is essential to keep your hospital’s Facebook page current with fresh, compelling content, or you’ll risk giving the impression that you’re disconnected from your audience — or worse yet, out of...
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Fine-tune Your Facebook Following Through Smart Contact
Over a billion people appear on Facebook everyday to do everything from checking in with friends and family to seeing what’s new at their local hospital. Sure, they show up on your page and maybe...
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3 Quick Ways to Boost Your Hospital’s Social Media Strategy
As you can see from its growing popularity, social media is not a passing fad. It’s the real deal and can be a very powerful marketing tool – especially in healthcare. Social media is a long-term bet,...
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Event Marketing: Interactive Ways to Boost Attendance
In the past, a healthcare facility would promote events with a flyer on a bulletin board, word of mouth and maybe a local newspaper ad. Basically, you’d hope one of these things would stick and people...
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Are Your Social Media Posts Optimized?
When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of...
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The Keys to a Successful Facebook Ad Campaign
When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). This data can become some very...
View ArticleFacebook Groups: A Unique Way to Market Your Healthcare Facility
Although many businesses – including ones in healthcare and medicine – turn to their Facebook pages to promote their practices, getting noticed organically these days can be challenging. With...
View ArticleCarousel: Your New Weapon in Facebook Marketing
While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially on Facebook, the world’s biggest...
View ArticleUsing Social Media to Promote Your Events
Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for ways to get the public...
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